The meaning of ASUS: ASUS takes its name from Pesasus, the winged horse in Greek mythology that symbolizes wisdom and knowledge. ASUS embodies the strength,purity, and adventurous spirit of this fantastic creature, and soars to new heights with each new product it creates. Innovations is key to the success of ASUS. Having unveiled the PadFone to a rapturous audience at Computex 2011, this year, ASUS chairman Jonney Shih raised the bar once more by announcing the TAICHITM and Transformer Book dual-purpose ultraportables. Band Promise: ASUS continues to deliver on our In Search of Incredible promise as we strive to become the world's most admired leading enterprise in the new digital era. Our In Search of Incredible campaign, launched in 2011,symbolizes our Design Thinking - Start with People philosophy. It extends beyond product design and development, sales and marketing, and illustrates the ASUS commitment to making life better through innovation.